Archive for the ‘Birthday Cards’ category

The International Buzz for the new Video & Photo Ecards at Mashup Arts

October 27th, 2009

Our world is getting smaller, and here in Toronto we can certainly see its multicultural mixes on the streets and in the shops. Most people in this city come from another country and culture, with much of our recent growth coming from Asia, the Middle-East, and Latin America.

Over the past week, we unexpectedly received reviews from The Times of India’s big publication, the Mumbai Mirror; Geekismo in Italy; and yesterday Baixaki of Brazil. I’ll share with you a few excerpts here, along with a Video that a new American user put together and shared on YouTube.

The Mumbai Mirror writers made a photo ecard and got the concept quickly. “Make your own custom ecards by combining pictures from various social networking sites with text and music. www.mashuparts.com lets you make animated, video, or just plain picture ecards with just a few clicks. The site is free to use and even has premade templates that you can use to make your cards.”

In Italy – the Geekismo writers wrote [translated for you] “MashupArts is a very valuable service that will allow us to create an E-card to be shared on various social networks, or to download and send via mail….. It is an intuitive and comprehensive service, with which you can actually deliver some good work. Try it!

From Atlanta, Michael Melvin created a combo photo and video ecard to share the award winning success of his recent movie, Broken. He then took the time to make this YouTube video that smartly showed off many of the features of our site. Thank you Michael and your Illumination team. We wish you all the best. I added a mashup here so you can see Michael’s clip.

The writers at Baixaki.com.br in Brazil took the time to test the application, and wrote a excellent review including describing what a Mashup meant [translated for you]: “The expression means “unite”, “join”, “mix”, and this is exactly what you will do with this ‘creator of virtual cards’ to send to your friends and family.” The article compliments the integration with Facebook and YouTube. “The Mashup Arts is a service highly interactive and simple to use.”

We look forward to more bithday ecards, a season of family Christmas and Holiday cards with photos and videos, and of course Halloween ecards. Most of the community ecards created on the site have been made by women and shared by women, so do not be surprised if you see a little more style and grace this season.

50,000 Beer Drinking Canadians say Cheers to a Dead Man on Facebook

September 29th, 2009

Canadian beer drinkers are responding to the TV campaign to join in the celebration of Alexander Keith’s birthday by going to Facebook and signing one of his free ecards. As of this morning, the Keith’s facebook page had picked up over 50,000 fans, with over 12,000 signatures on 3,000 birthday cards. It is one of the most successful marketing campaigns of the year, and a great example of a cross media campaign that uses social media to connect with people online.

The marketing teams for Keith’s and its parent firm Labatt’s have hit a home run by engaging beer fans to interact with their brand, and to enable a viral campaign as they share news of the contest with their online friends.

The Alexander Keith’s brand has long been steeped in tradition, and the maritime beer drinking spirit of good times. A few lucky winners of the contest get invited to travel to a big party, and thousands more dream of winning a prize.

Some marketers are looking for even more engaging campaigns where fans not only type in their comments, but also add in their pictures and videos – perhaps even mashing up their personal content with the brand contest content. The recently released Mashup Arts application for videos cards and social cards, or the Animoto application with its pro image effects can backstop these campaigns.

Expect to see many more variations of these cross media campaigns as first movers take advantage of these social media techniques to connect with their customers.