As we become more and more of a digital generation, I wonder how we will integrate daily aspects of our lives into the “www” world. Like, how can we celebrate birthdays in a 100% online fashion? What is exciting, about this idea of a virtual birthday, are the innovative options its users can offer. Online users possess a strong sense of community and authenticity. However, as unorthodox as this idea may sound, options are already available to the bold user.
For the users who feel passionate about online gaming, they can organize to meet and play against each other at virtual worlds. For instance, DDO’s celebrated its 5th birthday with its users in a purely online manner this past February. Twitter uploaded a website where the company featured a Youtube video featuring 16 famous people—amongst them UFC’s president, Dana White. If you want to read more on how these media companies celebrated their birthdays online, check out http://www.cssreflex.com/2011/06/10-popular-website-birthdays.html/. Other sites recommend booking a computer lab or an online forum where everyone invited can meet and contribute by competing in games or creating websites to mark the occasion.
Another area that I have not addressed yet is the birthday gifts. In the web, we have the option of online gifts—but, they may be costly and require you to provide credit information. However, my favourite option available is Mashup Arts . These guys embody the online ethos of our generation, since they use UGC (user generated content), and their app. operates on Facebook. Like the options provided above, Mashup Arts removes the cost pressure, and focuses on the birthday boy/girl. The app. is all about making personalized birthday cards for the person. If you are on Facebook, you may download the app. for free. A feature of the app., named the Automashup, creates a 3 page photo ecard with Youtube video(s), and a personalized title. If you don’t like the card, you click “remix”, and the app. instantly provides you with new content. Plus, as a way to promoting community spirit, many users can participate in the making of one card.
After reviewing this, I’m excited to see how social media may extend online celebrations.