Posts Tagged ‘Facebook’

Video Mashup Cards for the Million Facebook Users Having a Birthday Today

March 16th, 2010

Mashup Arts Launches its Birthday Application on the Corner of Facebook and YouTube.

Birthday Cards is a top 5 application on Facebook, and now with the new advanced features of Facebook Connect, Facebook users can quickly create Birthday Mashup Cards that mix in videos, music and funny picture effects for their friends.

The new application is called “Birthday Mashup Cards” and its themes are jokes, personal touches and shared creativity. It can be seen at http://apps.facebook.com/BdayMashup

“We want users to be able to browse through shared community cards to find something they like, and then mix in free Internet content from YouTube, Flickr, or even their own Facebook photos directly from the application” said Shaun MacDonald, CEO of Mashup Arts.  The best part of the application is that people can remix the card their way, making it more personal and funny.

Many young people send virtual gifts and simple greetings when they see that it is a friend’s birthday using birthday calendar. Now with Mashup Cards they can up the ante … and send remixes with videos directly to a friend’s wall, or privately via email.

Finding something funny in different languages can be impossible, so we designed the application to allow people to search a world of images and videos directly from Facebook,  Flickr and YouTube, while mixing in titles and messages in their language of choice.

They can use the integrated Picnik module to add funny effects to photos, bubbles, and clip art.   Picnik is a popular application with the Facebook crowd, so much so that the company was just acquired by Google.  A Toronto fashion design student, Priya Mistry said “I really liked the way the Birthday application allowed me to import and modify my Facebook pictures, and add YouTube videos right into my Card.”

The core application is always free with advertising on the site, and the Company intends to add premium print and gifting features in 2010.

About Mashup Arts www.MashupArts.com

Mashup Arts is the “Mashup Card Company.” Our new Birthday application was built for Facebook users who want to share video and photo Mashup Cards by mixing their personal content with free Internet content. We help people celebrate their friend’s birthdays by creating unique mixes of photos, videos, text and music with built-in links to entertaining content at YouTube, Picasa, Flickr and Facebook. The flexibility and search options are well suited for our diverse cultures, and the community mashups are a great source of ideas. The creativity is shared, so people can remix and reuse Mashup Cards to delight their friends. The model is user-generated creative content mashups on top of our platform – with its technology mashups.

Valentines Cards with Condoms

February 5th, 2010

TORONTO  February 4, 2010   Internet personalities are bold, but private videos and pictures can take classic Valentines cards to a whole new rating.   In this video example, a hot girl has sent her boyfriend a mashup of personal pictures and videos, with the sultry “unlike the other cards I have made, this one’s set to private.”

The new templates at MashupArts.com help people to not only mix picture and video ecards, but also to search for free content from sites like Flickr and YouTube.

While user generated content has exploded on the net, over the last few years, most people have figured out that certain images are best shared privately. The new Mashup Arts service, which is integrated with Facebook and allows people to carry over their privacy settings and personal Facebook pictures, also allows for a higher privacy level, so cards cannot be reposted or forwarded – a type of condom for the private cards ;-)

“The high majority of Mashup Cards made on our site are G-rated, and are made by creative people who have shared their ideas for Birthday Cards, funny video clips, and creatively punked photos” said Shaun MacDonald, CEO of Mashup Arts. While we will take down any offensive Cards that are posted as public, people can do what they like if they keep the “privacy defaults.”

Season’s Greetings and Season’s Tweetings

December 17th, 2009

Christmas and Santa are trending topics on twitter – it’s the fastest moving stream on the net, and the crowds are on top of everything. Downtown at Facebook, shopping plans and sick jokes are trending at our semi-private parties. It’s a mix of Hollywood and the neighborhood.

How we exchange insults and greetings varies by generation, and most of us will use a couple of methods this year. Many people will opt for Facebook messages and personal ecards this season, in part because it is green, but mainly for the convenience. With over 100 million electronic greetings to be sent in December, what are the new choices this year?

At the top three sites, 123Greetings, American Greetings and Jibjab there are professional studio cards, with more animation that ever before, and a trend to put your pictures into the card. These personal touches mean a lot for these “once a year” greetings.

2009 is a year when the sharing of personal videos and pictures really took off. Every day, hundreds of thousands of videos are uploaded to YouTube and over 80 million pictures to facebook. With all this publishing and sharing, you can expect to see more amateur cards this year, as people decide to tell their own stories and remix funny content.

“This year you will see many more combinations of personal videos and pictures mixed with free Internet content, said Shaun MacDonald, CEO of Mashup Arts. “The trend is to embellish your own pictures and add music, and then share seasonal Webcam and YouTube clips – especially funny videos.”

In the new decade, everyone will be carrying around a powerful camera and camcorder embedded in their smart phone, and sharing much more personal content in their greetings and tweetings. It will not replace professional studios, as there will be even more professional content to go around, especially videos. The studios and our community content will live side by side as they do in the twitter, Facebook and YouTube neighborhood’s today.

The International Buzz for the new Video & Photo Ecards at Mashup Arts

October 27th, 2009

Our world is getting smaller, and here in Toronto we can certainly see its multicultural mixes on the streets and in the shops. Most people in this city come from another country and culture, with much of our recent growth coming from Asia, the Middle-East, and Latin America.

Over the past week, we unexpectedly received reviews from The Times of India’s big publication, the Mumbai Mirror; Geekismo in Italy; and yesterday Baixaki of Brazil. I’ll share with you a few excerpts here, along with a Video that a new American user put together and shared on YouTube.

The Mumbai Mirror writers made a photo ecard and got the concept quickly. “Make your own custom ecards by combining pictures from various social networking sites with text and music. www.mashuparts.com lets you make animated, video, or just plain picture ecards with just a few clicks. The site is free to use and even has premade templates that you can use to make your cards.”

In Italy – the Geekismo writers wrote [translated for you] “MashupArts is a very valuable service that will allow us to create an E-card to be shared on various social networks, or to download and send via mail….. It is an intuitive and comprehensive service, with which you can actually deliver some good work. Try it!

From Atlanta, Michael Melvin created a combo photo and video ecard to share the award winning success of his recent movie, Broken. He then took the time to make this YouTube video that smartly showed off many of the features of our site. Thank you Michael and your Illumination team. We wish you all the best. I added a mashup here so you can see Michael’s clip.

The writers at Baixaki.com.br in Brazil took the time to test the application, and wrote a excellent review including describing what a Mashup meant [translated for you]: “The expression means “unite”, “join”, “mix”, and this is exactly what you will do with this ‘creator of virtual cards’ to send to your friends and family.” The article compliments the integration with Facebook and YouTube. “The Mashup Arts is a service highly interactive and simple to use.”

We look forward to more bithday ecards, a season of family Christmas and Holiday cards with photos and videos, and of course Halloween ecards. Most of the community ecards created on the site have been made by women and shared by women, so do not be surprised if you see a little more style and grace this season.

50,000 Beer Drinking Canadians say Cheers to a Dead Man on Facebook

September 29th, 2009

Canadian beer drinkers are responding to the TV campaign to join in the celebration of Alexander Keith’s birthday by going to Facebook and signing one of his free ecards. As of this morning, the Keith’s facebook page had picked up over 50,000 fans, with over 12,000 signatures on 3,000 birthday cards. It is one of the most successful marketing campaigns of the year, and a great example of a cross media campaign that uses social media to connect with people online.

The marketing teams for Keith’s and its parent firm Labatt’s have hit a home run by engaging beer fans to interact with their brand, and to enable a viral campaign as they share news of the contest with their online friends.

The Alexander Keith’s brand has long been steeped in tradition, and the maritime beer drinking spirit of good times. A few lucky winners of the contest get invited to travel to a big party, and thousands more dream of winning a prize.

Some marketers are looking for even more engaging campaigns where fans not only type in their comments, but also add in their pictures and videos – perhaps even mashing up their personal content with the brand contest content. The recently released Mashup Arts application for videos cards and social cards, or the Animoto application with its pro image effects can backstop these campaigns.

Expect to see many more variations of these cross media campaigns as first movers take advantage of these social media techniques to connect with their customers.