Posts Tagged ‘Mashup’

Video Mashup Cards for the Million Facebook Users Having a Birthday Today

March 16th, 2010

Mashup Arts Launches its Birthday Application on the Corner of Facebook and YouTube.

Birthday Cards is a top 5 application on Facebook, and now with the new advanced features of Facebook Connect, Facebook users can quickly create Birthday Mashup Cards that mix in videos, music and funny picture effects for their friends.

The new application is called “Birthday Mashup Cards” and its themes are jokes, personal touches and shared creativity. It can be seen at

“We want users to be able to browse through shared community cards to find something they like, and then mix in free Internet content from YouTube, Flickr, or even their own Facebook photos directly from the application” said Shaun MacDonald, CEO of Mashup Arts.  The best part of the application is that people can remix the card their way, making it more personal and funny.

Many young people send virtual gifts and simple greetings when they see that it is a friend’s birthday using birthday calendar. Now with Mashup Cards they can up the ante … and send remixes with videos directly to a friend’s wall, or privately via email.

Finding something funny in different languages can be impossible, so we designed the application to allow people to search a world of images and videos directly from Facebook,  Flickr and YouTube, while mixing in titles and messages in their language of choice.

They can use the integrated Picnik module to add funny effects to photos, bubbles, and clip art.   Picnik is a popular application with the Facebook crowd, so much so that the company was just acquired by Google.  A Toronto fashion design student, Priya Mistry said “I really liked the way the Birthday application allowed me to import and modify my Facebook pictures, and add YouTube videos right into my Card.”

The core application is always free with advertising on the site, and the Company intends to add premium print and gifting features in 2010.

About Mashup Arts

Mashup Arts is the “Mashup Card Company.” Our new Birthday application was built for Facebook users who want to share video and photo Mashup Cards by mixing their personal content with free Internet content. We help people celebrate their friend’s birthdays by creating unique mixes of photos, videos, text and music with built-in links to entertaining content at YouTube, Picasa, Flickr and Facebook. The flexibility and search options are well suited for our diverse cultures, and the community mashups are a great source of ideas. The creativity is shared, so people can remix and reuse Mashup Cards to delight their friends. The model is user-generated creative content mashups on top of our platform – with its technology mashups.

Mashup Arts Launches a New Video And Photo Greetings Service Just in Time for the Holidays

December 1st, 2009

Bringing Social Networking to the Greeting Card Market
Mashup Arts, announced the launch of its Holiday and Christmas ecard service designed for video and photo lovers of all ages. The new online service helps people create their own custom cards with multimedia tools. The opposite of mass market cards, these greetings can be highly personalized by embracing the diversity of the visual Internet.

The idea is to start with photos and designs from the community, and then mix in free Internet content from sites like YouTube and Flickr. People can also add their own pictures, music or videos so their greetings really feel “home-made.”

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“With so much creativity being shared on the Internet, we feel there is huge market for a new class of greetings where talented people share their ideas, and anyone can mix in their favorite content,” said Shaun MacDonald, CEO of Mashup Arts. “The key is to help people get started, and for that, we have built a model with templates, simple design tools, community sharing and artist attribution. If we can catch the wave for sharing and remixing content with shared workspaces, we will create a new segment in this market.”

The social community stands in contrast to the classic studio model, where you shop for cards and sign them. This new model allows people to be creative with simple on-demand search and design tools, so they can mash up titles, photos, videos and music to match their personal style.

Users can import their photos directly from Facebook. Cards that are made public can be browsed for ideas, and reused in whole or in part as people create something new from something old. The ability to mix in multiple videos and photo slide shows is unique in the market, and this is of particular value for people interested in creating team, school, group or family cards.

Free to use, the ecard service will make money through premium value added modules for printing, DVD’s and storage, as well as enterprise services for companies to bolster their brand promotions.

The technology platform is a thin web based application with a flash interface for rendering videos, images, music and text. The workspace environment was developed in PHP and AJAX, with numerous technology API mashups like YouTube for videos, Flickr with a Creative Commons API for photos, CCMixter with a Creative Commons API for music, and Picnik for photo editing. The greetings are assembled on the fly from their discrete elements. This is to enable remixing so images and videos can be shared within the community, and it reduces storage by avoiding content duplication.

About Mashup Arts

Mashup Arts is the “Mashup Card Company.” Our website was built for social networkers who want to share video ecards and photo ecards by mixing their personal content with free Internet content. We encourage individual and community creativity. The application offers options to customize ecards so they better reflect your style or brand. You can also create group ecards for your office, team or school. We help people to play with photos, videos, text and music to create unique and memorable cards. The flexibility and search options are suited for our diverse cultures. Check out what our community members have made for your Birthday Cards, Weddings, Christmas and the Holiday Season, Valentines, Chinese New Year, Diwali, or your favorite charity event.

To view the video’s associated with this press release, please visit the links below:

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The International Buzz for the new Video & Photo Ecards at Mashup Arts

October 27th, 2009

Our world is getting smaller, and here in Toronto we can certainly see its multicultural mixes on the streets and in the shops. Most people in this city come from another country and culture, with much of our recent growth coming from Asia, the Middle-East, and Latin America.

Over the past week, we unexpectedly received reviews from The Times of India’s big publication, the Mumbai Mirror; Geekismo in Italy; and yesterday Baixaki of Brazil. I’ll share with you a few excerpts here, along with a Video that a new American user put together and shared on YouTube.

The Mumbai Mirror writers made a photo ecard and got the concept quickly. “Make your own custom ecards by combining pictures from various social networking sites with text and music. lets you make animated, video, or just plain picture ecards with just a few clicks. The site is free to use and even has premade templates that you can use to make your cards.”

In Italy – the Geekismo writers wrote [translated for you] “MashupArts is a very valuable service that will allow us to create an E-card to be shared on various social networks, or to download and send via mail….. It is an intuitive and comprehensive service, with which you can actually deliver some good work. Try it!

From Atlanta, Michael Melvin created a combo photo and video ecard to share the award winning success of his recent movie, Broken. He then took the time to make this YouTube video that smartly showed off many of the features of our site. Thank you Michael and your Illumination team. We wish you all the best. I added a mashup here so you can see Michael’s clip.

The writers at in Brazil took the time to test the application, and wrote a excellent review including describing what a Mashup meant [translated for you]: “The expression means “unite”, “join”, “mix”, and this is exactly what you will do with this ‘creator of virtual cards’ to send to your friends and family.” The article compliments the integration with Facebook and YouTube. “The Mashup Arts is a service highly interactive and simple to use.”

We look forward to more bithday ecards, a season of family Christmas and Holiday cards with photos and videos, and of course Halloween ecards. Most of the community ecards created on the site have been made by women and shared by women, so do not be surprised if you see a little more style and grace this season.