Posts Tagged ‘Social Ecard’

Valentines Cards with Condoms

February 5th, 2010

TORONTO  February 4, 2010   Internet personalities are bold, but private videos and pictures can take classic Valentines cards to a whole new rating.   In this video example, a hot girl has sent her boyfriend a mashup of personal pictures and videos, with the sultry “unlike the other cards I have made, this one’s set to private.”

The new templates at MashupArts.com help people to not only mix picture and video ecards, but also to search for free content from sites like Flickr and YouTube.

While user generated content has exploded on the net, over the last few years, most people have figured out that certain images are best shared privately. The new Mashup Arts service, which is integrated with Facebook and allows people to carry over their privacy settings and personal Facebook pictures, also allows for a higher privacy level, so cards cannot be reposted or forwarded – a type of condom for the private cards ;-)

“The high majority of Mashup Cards made on our site are G-rated, and are made by creative people who have shared their ideas for Birthday Cards, funny video clips, and creatively punked photos” said Shaun MacDonald, CEO of Mashup Arts. While we will take down any offensive Cards that are posted as public, people can do what they like if they keep the “privacy defaults.”

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Posted in Ecards, Valentines, Video Ecard, You Tube

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A Video Ecard that Howls at the Harvest Moon

October 3rd, 2009

The Thanksgiving harvest spirit is universal, and we are kicking off the season with the Moon Festival or Mid-Autumn Festival this weekend. It is celebrated by Chinese, Korean and Vietnamese on October 3rd which is a date that parallels the autumn and spring equinoxes, when the moon is stuffed full and beaming round. Tom Waits would say it “poked a hole in the night sky.”
The Canadian Thanksgiving is around the corner, October 12th while the American Thanksgiving is November 26th. Both are marked by Football rivalries and family turkey dinners. I am looking forward to the traditional Detroit and Green Bay match up.

The celebrations have long marked the end of the harvest season. In some countries like Singapore, Malaysia, and the Philippines, it is also referred to as the Lantern Festival, and the people decorate and display a broad range of lanterns, including my favorite, sky lanterns.

While it is a time for families to come together, it is also a time to reach out to family and friends. There maybe someone you had been planning to call for some time. Here is a good excuse to wish them well, and perhaps look up at the same moon from miles and miles away. If you wish to send along something special, the free video and social ecards at MashupArts.com are a clever way to craft a family card or a social card for all your Facebook friends and family. You can send them individually, or you can invite others to collaborate and add in their own pictures and video to the mix, creating a Google Wave like expression.

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Posted in Ecards, Video Ecard

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50,000 Beer Drinking Canadians say Cheers to a Dead Man on Facebook

September 29th, 2009

Canadian beer drinkers are responding to the TV campaign to join in the celebration of Alexander Keith’s birthday by going to Facebook and signing one of his free ecards. As of this morning, the Keith’s facebook page had picked up over 50,000 fans, with over 12,000 signatures on 3,000 birthday cards. It is one of the most successful marketing campaigns of the year, and a great example of a cross media campaign that uses social media to connect with people online.

The marketing teams for Keith’s and its parent firm Labatt’s have hit a home run by engaging beer fans to interact with their brand, and to enable a viral campaign as they share news of the contest with their online friends.

The Alexander Keith’s brand has long been steeped in tradition, and the maritime beer drinking spirit of good times. A few lucky winners of the contest get invited to travel to a big party, and thousands more dream of winning a prize.

Some marketers are looking for even more engaging campaigns where fans not only type in their comments, but also add in their pictures and videos – perhaps even mashing up their personal content with the brand contest content. The recently released Mashup Arts application for videos cards and social cards, or the Animoto application with its pro image effects can backstop these campaigns.

Expect to see many more variations of these cross media campaigns as first movers take advantage of these social media techniques to connect with their customers.

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Posted in Birthday Cards, Ecards, Facebook

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Video Ecards from “All of Us” this Grandparent’s Day

September 8th, 2009

Last year John and Vivian DeVries received quite a few heartfelt calls on Grandparent’s Day. They have 7 grandchildren, and like the other 500 million grandparents’ out there, they like to stay in touch and share laughs with their families.

We believe that John and Vivian would just love to receive a family video ecard with clips and photo’s of their children and grandchildren, but is there enough time for someone to pull it all together? Could you do it on time, and organize it all?

We had this in mind when we developed our free Social Card and online greeting cards engine. No need to do everything from scratch, just search and grab popular community images from Flickr that have been shared by artists under their Creative Commons program. Of course you will add your own pics directly from Facebook, or upload them from your computer. Sprinkle humor by pimping the pictures with bubbles and comments – yes silly comments and insults can make for funny ecards.

You can search and add comical video clips from YouTube, or use their built-in webcam application and create a short and sweet video greeting to embed in your card. Maybe you just want to add a clip that you uploaded from your phone or camcorder. Either way, by integrating with the YouTube application, you can be comfortable that your clips will play properly anywhere on the web.

Now that you have started a Video ecard, you can invite the rest of the family to join in the toast, and set the deadline for them to contribute to “this Saturday night.”

You do not have to organize everyone’s stuff, nor worry about their different picture formatting and email types; the application enables them to add and preview the content they want, when they want. Everyone who collaborates will have their avatar shown on the card, and all the artists receive attribution for their work.

So Sunday morning you can go back, make any last minute revisions or appropriate edits, and send the Family video ecard. The application will automatically mark everything private so your sharing stays in the family, but if you like, you can post it to Facebook and other sites to share the stories.

A video ecard from All of Us – we think that would make John and Vivian’s day, and be cherished for a long, long time.

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Posted in Ecards, Grandparents Day

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